Oracle Increases Eloqua Campaign Clarity Reporting

With hundreds of Eloqua pages, Oracle needed a framework that allowed for reporting on how email campaigns and Eloqua landing pages were being used by their accounts. The Eloqua marketing team needed a solution that would be implemented within 30 days that leveraged their web analytics reporting solution.

Challenges:

Reporting on Eloqua landing pages with Adobe Analytics.
Reporting on email campaigns with Adobe Analytics.
Lack of Account based data in web analytics.

Solution:

Demandbase and Adobe Analytics integration
Eloqua campaign tracking optimization

Results:

Clear campaign performance reporting with account-based insights.