AVID Achieves Record High Email Engagement and Revenue

Avid Technology (Nasdaq:AVID) is an American technology and multimedia company founded in August 1987 based in Burlington, Massachusetts.

Challenge: High shopping cart abandonment and poor recovery rates.

Solution: Adobe Analytics and Eloqua integration with Enautics cart recovery methodology.

Results:

79.1% Open Rate
16.9 Click Through Rate
7.5% Conversion to Sales
Over $1,000,000 in revenue from the first recovery campaign and at least $6,047,735 recovered revenue annually
Markie Winner for Best Integration Innovation.