Revenue Multipliers – Enautics Corp Website Prod

AVID Achieves Record High Email Engagement and Revenue

AVID Achieves Record High Email Engagement and Revenue Avid Technology (Nasdaq:AVID) is an American technology and multimedia company founded in August 1987 based in Burlington, Massachusetts. Challenge: High shopping cart abandonment and poor recovery rates. Solution: Adobe Analytics and Eloqua integration with Enautics cart recovery methodology. Results: 79.1% Open Rate 16.9 Click Through Rate 7.5% […]

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Abandoned Shopping Carts: Get them Back into the Checkout Lane!

Marketing is all about one thing and one thing only – driving sales. Your marketing department has a tougher job than ever, though, because winning customers today is a daunting task. No matter what you are selling, the competition is fierce. Marketers can’t just throw campaigns and promotions against the wall and hope something sticks.

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E-commerce: Speed up cart recovery for increased sales and revenue

As an e-commerce retailer, it’s always disconcerting to see potential customers with items in their carts just leave the online store without making a purchase. However, instead of looking at these as losses, you can look at each one as an opportunity to contact the lead with encouragement to finalize the purchase. Let’s take a

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Why Late Holiday Buyers Are a Revenue Multiplier

Consumers are only human. They might have the best intentions, but when it comes to getting all their holiday shopping out of the way well in advance … well, they don’t always meet that goal. This is great news for e-commerce businesses, however. These shoppers need to make purchases fast in order to have their

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How Shopping Cart Recovery Solutions Impact Conversion Rates

Shopping cart recovery solutions keep items customers choose in their virtual shopping carts, even after they’ve left your e-commerce site and decided not to purchase something. It is an integral part of any successful and high-quality e-commerce site’s strategy because it streamlines the buying process and gently encourages sales. It enables more customers to follow

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Marketers: don’t write off the “nearly-converted.”

The nearly-converted. That’s a great way to describe shoppers who visit your Website and almost make the purchase. You utilized your cloud-based Marketing Automation Program to conduct a great email campaign, and it got them to round third base. But to your chagrin, they stopped and headed back before reaching home plate. But you don’t

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