3 Reasons to Target Mobile Users Differently: Ultra-Personalization Matters
Personalized content is no longer enough. Today’s most effective marketers have abandoned customer segments to communicate with audiences of one. A recent Forbes article declared “Extreme Personalization Is the New Personalization,” citing benefits of revenue, superior customer engagement and loyalty for marketers who nail ultra-personalization. Fueled by big data and technologies for real-time customer targeting, […]
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