Marketing isn’t just about coming up with killer campaigns. In order to get the most out of your marketing dollars, you need to make sure you are accurately measuring them so you can continuously evolve your marketing strategies. But data and analytics can sometimes be overwhelming, especially if you aren’t sure where to get the data and how to analyze the results. Let’s take a closer look at how you can gain clear insights on how your campaigns are performing.
Sync OMC Email Metrics Into Adobe Analytics
In order to get more clarity on your campaign performance, your platforms need to be seamlessly integrated together. Syncing OMC email metrics with Adobe Analytics will let you clearly see Eloqua and Responsys campaign performance, allowing you to build better campaign models going forward.
Run Reports on Mobile
When tracking campaign performance, many companies often overlook the importance of mobile. The marketing world has changed completely over the past few decades and mobile marketing should be at the core of your strategy right now. Tracking mobile helps you build an effective strategy, measure the types of engagement that lead to sales and optimize your mobile campaigns. It can also help you better understand the role of mobile in your customer journey so that you can provide the best possible customer experience.
Run Breakdown Reports
When dealing with campaign performance, you want to be able to break down each aspect of the campaign as specifically as possible. This will help you dive deeper into the data and learn which parts are successful and which parts could use improvement. It’s one of the best ways to identify hidden opportunities and drive KPIs, boosting the success of your business.
These are just a few of the ways you can improve your Eloqua and Adobe integration in order to better understand the performance of your campaigns. The more insight you have into how your campaigns are doing, the better you will be able to execute your marketing strategies in the future.