AVID Achieves Record High Email Engagement and Revenue
Avid Technology (Nasdaq:AVID) is an American technology and multimedia company founded in August 1987 based in Burlington, Massachusetts.
Challenge: High shopping cart abandonment and poor recovery rates.
Solution: Adobe Analytics and Eloqua integration with Enautics cart recovery methodology.
- 79.1% Open Rate
- 16.9 Click Through Rate
- 7.5% Conversion to Sales
- Over $1,000,000 in revenue from the first recovery campaign and at least $6,047,735 recovered revenue annually
- Markie Winner for Best Integration Innovation.