OUR BLOG

Success Case Study – McAfee


McAfee Increases Eloqua Campaign Clarity Reporting Challenge: Lack of email metrics within Adobe Analytics and campaign reporting granularity Solution: Adobe Analytics and Eloqua integration with campaign tracking ID consulting Results: 2.5 hours saved per week from manual reporting processes Increased email metrics insights in their Adobe Analytics reporting Ability to know which digital channel drives…

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Success Case Study – Oracle


Oracle Increases Eloqua Campaign Clarity Reporting Challenges: Reporting on Eloqua landing pages with Adobe Analytics. Reporting on email campaigns with Adobe Analytics. Lack of Account based data in web analytics. Solution: Demandbase and Adobe Analytics integration Eloqua campaign tracking optimization Results: Clear campaign performance reporting with account-based insights….

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Success Case Study – AVID


AVID Achieves Record High Email Engagement and Revenue AVID wanted to build an Eloqua and Adobe Analytics integration that would help with driving an increase in revenue from cart recovery. The team worked with enautics to leverage e-commerce┬ábest practices to help increase results. Challenge: High shopping cart abandonment and poor recovery rates. Solution: Adobe Analytics…

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