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How Shopping Cart Recovery Solutions Impact Conversion Rates

Shopping cart recovery solutions keep items customers choose in their virtual shopping carts, even after they’ve left your e-commerce site and decided not to purchase something. It is an integral part of any successful and high-quality e-commerce site’s strategy because it streamlines the buying process and gently encourages sales. It enables more customers to follow […]

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The Top 3 Metrics You Should Be Reporting On

Improving your performance should be the number one focus of your marketing strategy — and you can’t improve without measurement. You have to know how your campaigns are performing in order to ensure they perform better next time. For marketers who are looking to take their marketing strategy to the next level, it’s time to

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Marketers: don’t write off the “nearly-converted.”

The nearly-converted. That’s a great way to describe shoppers who visit your Website and almost make the purchase. You utilized your cloud-based Marketing Automation Program to conduct a great email campaign, and it got them to round third base. But to your chagrin, they stopped and headed back before reaching home plate. But you don’t

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Increase the Speed of Your Adobe Marketing Cloud with eNautics

Your customer base is growing more segmented and fickle by the day. Therefore, finding the right marketing and ecommerce solutions — even the best available like the Adobe Marketing Cloud — is no longer enough to maintain a competitive edge within a hypercompetitive marketplace. Those solutions must be implemented in the most efficient and effective

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How to Evaluate Webinar Success through Conversions

When you take the time to host a webinar, you want it to be successful. One way to evaluate the webinar’s effectiveness is to see how many people converted from one part of the sales funnel to the next. For instance, you can measure how many people registered for the webinar and actually showed up

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