VMware Mozy Increases Digital Performance Insights
Vmware wanted to increase their reporting insights with Adobe Analytics so they could make better decisions on their digital ad spend.
Challenge: The Mozy division needed to optimize their Adobe Analytics and Eloqua configurations to drive an increase in campaign performance insights and customer experience.
Solution: Adobe Analytics Audit & Adobe Tag Manager (DTM) Optimization
Results
- Optimized Adobe DTM configuration that drives tagging and campaign reporting insights
- Ability to know which digital channel drives the most marketing leads and content engagement
- Customized Adobe Analytics Solution Design Reference for Account Based Marketing and B2B lead generation
