Success Case Study – VMware

VMware Mozy Increases Digital Performance Insights

Vmware wanted to increase their reporting insights with Adobe Analytics so they could make better decisions on their digital ad spend.

Challenge: The Mozy division needed to optimize their Adobe Analytics and Eloqua configurations to drive an increase in campaign performance insights and customer experience.

Solution: Adobe Analytics Audit & Adobe Tag Manager (DTM) Optimization


  • Optimized Adobe DTM configuration that drives tagging and campaign reporting insights
  • Ability to know which digital channel drives the most marketing leads and content engagement
  • Customized Adobe Analytics Solution Design Reference for Account Based Marketing and B2B lead generation