S&P Achieved Deeper Reporting Insights
Challenge: Lacked a harmonious integration of Eloqua email metrics with Adobe Analytics
Solution: Adobe Analytics and Eloqua integration
Results:
- 2.5 hours saved per week from manual reporting processes
- Increased email metric insights in their Adobe Analytics reporting
- Ability to know which digital channel drives the most marketing leads and content engagement
- Enhanced email performance clarity and personalized remarketing efforts that can increase customer experience
