Success Case Study – Penton

Penton Enhances Online Campaign Reporting

Challenge: Tracking campaign performance, integrating with Eloqua and e-commerce best practices

Solution: E-commerce and Adobe Analytics optimization consulting


  • Optimized Adobe Analytics reporting capability and insights
  • Ability to know which digital channel drives the most marketing leads and content engagement
  • Customized Adobe Analytics Solution Design Reference for E-commerce and B2B lead generation