McAfee Increases Eloqua Campaign Clarity Reporting
Challenge: Lack of email metrics within Adobe Analytics and campaign reporting granularity
Solution: Adobe Analytics and Eloqua integration with campaign tracking ID consulting
Results:
- 2.5 hours saved per week from manual reporting processes
- Increased email metrics insights in their Adobe Analytics reporting
- Ability to know which digital channel drives the most marketing leads and content engagement
- Enhanced granular remarketing efforts that can increase customer experience
