Success Case Study – McAfee

McAfee Increases Eloqua Campaign Clarity Reporting

Challenge: Lack of email metrics within Adobe Analytics and campaign reporting granularity

Solution: Adobe Analytics and Eloqua integration with campaign tracking ID consulting


  • 2.5 hours saved per week from manual reporting processes
  • Increased email metrics insights in their Adobe Analytics reporting
  • Ability to know which digital channel drives the most marketing leads and content engagement
  • Enhanced granular remarketing efforts that can increase customer experience