Mountain America increases Eloqua Campaign Clarity Reporting
Challenge: Lack of Campaign Performance Clarity & 21:1 Unknown/Known Visitor Ratio
Solution: Adobe Analytics and Eloqua integration with custom report building.
Results:
- Channel Performance Comparison Reports
- One View of Email Performance with AA Metrics
- Clear insights on how Mobile Drives Email Performance
- 6:1 Unknown to Known visitor ratio
- Markie finalist for Best Use of Insights & ROI
- Markie winner Best Mobile Experience
