Success Case Study – MACU

Mountain America increases Eloqua Campaign Clarity Reporting

Challenge: Lack of Campaign Performance Clarity & 21:1 Unknown/Known Visitor Ratio

Solution: Adobe Analytics and Eloqua integration with custom report building.


  • Channel Performance Comparison Reports
  • One View of Email Performance with AA Metrics
  • Clear insights on how Mobile Drives Email Performance
  • 6:1 Unknown to Known visitor ratio
  • Markie finalist for Best Use of Insights & ROI
  • Markie winner Best Mobile Experience