AVID Achieves Record High Email Engagement and Revenue
AVID wanted to build an Eloqua and Adobe Analytics integration that would help with driving an increase in revenue from cart recovery. The team worked with enautics to leverage e-commerce best practices to help increase results.
Challenge: High shopping cart abandonment and poor recovery rates.
Solution: Adobe Analytics and Eloqua integration with Enautics cart recovery methodology.
Results:
- 79.1% Open Rate
- 16.9 Click Through Rate
- 7.5% Conversion to Sales
- Over $1,000,000 in revenue from the first recovery campaign and at least $6,047,735 recovered revenue annually
- Markie Winner for Best Integration Innovation.
