{"id":10681,"date":"2018-04-04T03:52:34","date_gmt":"2018-04-04T08:52:34","guid":{"rendered":"https:\/\/enautics.com\/non-classifiee\/gagner-en-clarte-de-vue-campagnes-performantes\/"},"modified":"2018-04-04T03:52:34","modified_gmt":"2018-04-04T08:52:34","slug":"gagner-en-clarte-de-vue-campagnes-performantes","status":"publish","type":"post","link":"https:\/\/enautics.com\/fr\/rapports-ameliores\/gagner-en-clarte-de-vue-campagnes-performantes\/","title":{"rendered":"Obtenez des informations claires sur les performances de vos campagnes"},"content":{"rendered":"

Le marketing ne se limite pas \u00e0 l’\u00e9laboration de campagnes percutantes.
\nPour tirer le meilleur parti de vos investissements en marketing, vous devez vous assurer que vous les mesurez avec pr\u00e9cision afin de pouvoir faire \u00e9voluer en permanence vos strat\u00e9gies de marketing.
\nMais les donn\u00e9es et l’analyse peuvent parfois \u00eatre accablantes, surtout si vous ne savez pas o\u00f9 obtenir les donn\u00e9es et comment analyser les r\u00e9sultats.
\nExaminons de plus pr\u00e8s comment vous pouvez obtenir des informations claires sur les performances de vos campagnes. <\/span><\/p>\n

Synchronisation des mesures de messagerie OMC avec Adobe Analytics<\/b><\/h2>\n

Pour obtenir plus de clart\u00e9 sur les performances de vos campagnes, vos plateformes doivent \u00eatre int\u00e9gr\u00e9es de mani\u00e8re transparente.
\nLa synchronisation des mesures d’email OMC avec Adobe Analytics vous permettra de voir clairement les performances des campagnes Eloqua et Responsys, ce qui vous permettra d’\u00e9laborer de meilleurs mod\u00e8les de campagne pour l’avenir. <\/span><\/p>\n

Ex\u00e9cuter des rapports sur mobile<\/b><\/h2>\n

Lors du suivi des performances d’une campagne, de nombreuses entreprises n\u00e9gligent souvent l’importance du mobile. <\/span>l’importance du mobile<\/span><\/a>.
\nThe marketing world has changed completely over the past few decades and mobile marketing should be at the core of your strategy right now.
\nTracking mobile helps you build an effective strategy, measure the types of engagement that lead to sales and optimize your mobile campaigns.
\nIt can also help you better understand the role of mobile in your customer journey so that you can provide the best possible customer experience. <\/span><\/p>\n

Ex\u00e9cuter des rapports de ventilation<\/b><\/h2>\n

Lorsque vous traitez des performances d’une campagne, vous devez \u00eatre en mesure de d\u00e9composer chaque aspect de la campagne de la mani\u00e8re la plus pr\u00e9cise possible.
\nCela vous permettra d’approfondir les donn\u00e9es et d’apprendre quelles sont les parties r\u00e9ussies et quelles sont celles qui pourraient \u00eatre am\u00e9lior\u00e9es.
\nC’est l’un des meilleurs moyens d’identifier les opportunit\u00e9s cach\u00e9es et d’am\u00e9liorer les indicateurs cl\u00e9s de performance, ce qui stimule la r\u00e9ussite de votre entreprise. <\/span><\/p>\n

Ce ne sont l\u00e0 que quelques-uns des moyens d’am\u00e9liorer l’int\u00e9gration d’Eloqua et d’Adobe afin de mieux comprendre les performances de vos campagnes.
\nPlus vous aurez d’informations sur les r\u00e9sultats de vos campagnes, plus vous serez en mesure d’ex\u00e9cuter vos strat\u00e9gies marketing \u00e0 l’avenir. <\/span><\/p>\n

Sources d’information<\/b>https:\/\/www.linkedin.com\/pulse\/why-mobile-analytics-so-important-panos-virvilios\/<\/span><\/a>https:\/\/business.linkedin.com\/marketing-solutions\/best-practices\/ad-tips\/analyze-your-performance<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing ne se limite pas \u00e0 l’\u00e9laboration de campagnes percutantes. Pour tirer le meilleur parti de vos investissements en marketing, vous devez vous assurer que vous les mesurez avec pr\u00e9cision afin de pouvoir faire \u00e9voluer en permanence vos strat\u00e9gies de marketing. Mais les donn\u00e9es et l’analyse peuvent parfois \u00eatre accablantes, surtout si vous ne […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[89],"tags":[],"class_list":["post-10681","post","type-post","status-publish","format-standard","hentry","category-rapports-ameliores"],"_links":{"self":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/comments?post=10681"}],"version-history":[{"count":0,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10681\/revisions"}],"wp:attachment":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media?parent=10681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/categories?post=10681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/tags?post=10681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}