{"id":10532,"date":"2018-04-18T17:13:50","date_gmt":"2018-04-18T22:13:50","guid":{"rendered":"https:\/\/enautics.com\/non-classifiee\/oracle-augmente-eloqua-campaign-clarity-reporting\/"},"modified":"2018-04-18T17:13:50","modified_gmt":"2018-04-18T22:13:50","slug":"oracle-augmente-eloqua-campaign-clarity-reporting","status":"publish","type":"post","link":"https:\/\/enautics.com\/fr\/succes-des-clients\/oracle-augmente-eloqua-campaign-clarity-reporting\/","title":{"rendered":"Oracle augmente les rapports sur la clart\u00e9 des campagnes Eloqua"},"content":{"rendered":"<h2>Oracle augmente les rapports sur la clart\u00e9 des campagnes Eloqua<\/h2>\n<p><span style=\"font-weight: 400;\">Avec des centaines de pages Eloqua, Oracle avait besoin d&rsquo;un cadre permettant d&rsquo;\u00e9tablir des rapports sur la fa\u00e7on dont les campagnes d&rsquo;e-mailing et les pages d&rsquo;atterrissage Eloqua \u00e9taient utilis\u00e9es par leurs comptes.<br \/>\nL&rsquo;\u00e9quipe marketing d&rsquo;Eloqua avait besoin d&rsquo;une solution qui serait mise en \u0153uvre dans les 30 jours et qui s&rsquo;appuierait sur leur solution de reporting d&rsquo;analyse web. <\/span><\/p>\n<p><b>D\u00e9fis<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rapports sur les pages d&rsquo;atterrissage Eloqua avec Adobe Analytics.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rapports sur les campagnes d&#8217;emailing avec Adobe Analytics.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manque de donn\u00e9es bas\u00e9es sur les comptes dans l&rsquo;analyse web.  <\/span><\/li>\n<\/ul>\n<p><b>Solution<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Int\u00e9gration de Demandbase et d&rsquo;Adobe Analytics  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimisation du suivi des campagnes Eloqua<\/span><\/li>\n<\/ul>\n<p><b>R\u00e9sultats<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Des rapports clairs sur les performances des campagnes avec des informations bas\u00e9es sur les comptes.  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Oracle augmente les rapports sur la clart\u00e9 des campagnes Eloqua Avec des centaines de pages Eloqua, Oracle avait besoin d&rsquo;un cadre permettant d&rsquo;\u00e9tablir des rapports sur la fa\u00e7on dont les campagnes d&rsquo;e-mailing et les pages d&rsquo;atterrissage Eloqua \u00e9taient utilis\u00e9es par leurs comptes. L&rsquo;\u00e9quipe marketing d&rsquo;Eloqua avait besoin d&rsquo;une solution qui serait mise en \u0153uvre dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93],"tags":[],"class_list":["post-10532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-succes-des-clients"],"_links":{"self":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/comments?post=10532"}],"version-history":[{"count":0,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media\/5768"}],"wp:attachment":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media?parent=10532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/categories?post=10532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/tags?post=10532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}