{"id":10527,"date":"2018-04-18T17:11:26","date_gmt":"2018-04-18T22:11:26","guid":{"rendered":"https:\/\/enautics.com\/non-classifiee\/avid-atteint-un-niveau-record-dengagement-et-de-revenus-par-courriel\/"},"modified":"2018-04-18T17:11:26","modified_gmt":"2018-04-18T22:11:26","slug":"avid-atteint-un-niveau-record-dengagement-et-de-revenus-par-courriel","status":"publish","type":"post","link":"https:\/\/enautics.com\/fr\/multiplicateurs-de-recettes\/avid-atteint-un-niveau-record-dengagement-et-de-revenus-par-courriel\/","title":{"rendered":"AVID atteint un niveau record d&rsquo;engagement et de revenus par courriel"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">AVID atteint un niveau record d&rsquo;engagement et de revenus par e-mail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avid Technology <\/span><span style=\"font-weight: 400;\">(Nasdaq : AVID) <\/span><span style=\"font-weight: 400;\">est une soci\u00e9t\u00e9 am\u00e9ricaine de technologie et de multim\u00e9dia fond\u00e9e en ao\u00fbt 1987 et bas\u00e9e \u00e0 Burlington, dans le Massachusetts. <\/span><b>D\u00e9fi<\/b><span style=\"font-weight: 400;\">: Taux \u00e9lev\u00e9 d&rsquo;abandon du panier d&rsquo;achat et faible taux de r\u00e9cup\u00e9ration. <\/span><b>Solution<\/b><span style=\"font-weight: 400;\">: Int\u00e9gration d&rsquo;Adobe Analytics et d&rsquo;Eloqua avec la m\u00e9thodologie Enautics de r\u00e9cup\u00e9ration des paniers. <\/span><b>R\u00e9sultats<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">79,1% Taux d&rsquo;ouverture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">16.9 Taux de clics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7,5 % Conversion en ventes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plus de 1 000 000 $ de revenus d\u00e8s la premi\u00e8re campagne de r\u00e9cup\u00e9ration et au moins 6 047 735 $ de revenus r\u00e9cup\u00e9r\u00e9s chaque ann\u00e9e.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Laur\u00e9at du prix Markie de la meilleure innovation en mati\u00e8re d&rsquo;int\u00e9gration.  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AVID atteint un niveau record d&rsquo;engagement et de revenus par e-mail Avid Technology (Nasdaq : AVID) est une soci\u00e9t\u00e9 am\u00e9ricaine de technologie et de multim\u00e9dia fond\u00e9e en ao\u00fbt 1987 et bas\u00e9e \u00e0 Burlington, dans le Massachusetts. D\u00e9fi: Taux \u00e9lev\u00e9 d&rsquo;abandon du panier d&rsquo;achat et faible taux de r\u00e9cup\u00e9ration. Solution: Int\u00e9gration d&rsquo;Adobe Analytics et d&rsquo;Eloqua avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[85,93],"tags":[],"class_list":["post-10527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multiplicateurs-de-recettes","category-succes-des-clients"],"_links":{"self":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/comments?post=10527"}],"version-history":[{"count":0,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media\/5768"}],"wp:attachment":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media?parent=10527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/categories?post=10527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/tags?post=10527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}