{"id":10518,"date":"2018-04-04T03:53:48","date_gmt":"2018-04-04T08:53:48","guid":{"rendered":"https:\/\/enautics.com\/non-classifiee\/chariots-de-supermarche-abandonnes-retour-a-la-case-depart\/"},"modified":"2018-04-04T03:53:48","modified_gmt":"2018-04-04T08:53:48","slug":"chariots-de-supermarche-abandonnes-retour-a-la-case-depart","status":"publish","type":"post","link":"https:\/\/enautics.com\/fr\/multiplicateurs-de-recettes\/chariots-de-supermarche-abandonnes-retour-a-la-case-depart\/","title":{"rendered":"Paniers d’achat abandonn\u00e9s : Ramenez-les \u00e0 la caisse !"},"content":{"rendered":"

Le marketing n’a qu’un seul but : stimuler les ventes.
\nVotre service marketing a cependant une t\u00e2che plus difficile que jamais, car gagner des clients aujourd’hui est une t\u00e2che ardue. <\/span><\/p>\n

Quel que soit le produit que vous vendez, la concurrence est f\u00e9roce.
\nLes sp\u00e9cialistes du marketing ne peuvent pas se contenter de lancer des campagnes et des promotions \u00e0 tout va en esp\u00e9rant qu’elles seront efficaces.
\nLes programmes doivent \u00eatre cibl\u00e9s au laser, les march\u00e9s doivent \u00eatre cibl\u00e9s avec pr\u00e9cision. <\/span><\/p>\n

Heureusement, il existe des outils pour vous aider.
\nAdobe Analytics, par exemple, vous permet d’\u00e9valuer l’impact d’une campagne en cr\u00e9ant des segments. <\/span><\/p>\n

Pour ce billet, nous nous int\u00e9resserons \u00e0 un segment particulier : les consommateurs qui r\u00e9agissent \u00e0 une campagne en visitant votre site de commerce \u00e9lectronique et en s\u00e9lectionnant un produit \u00e0 acheter.
\nIls cliquent jusqu’au bout, s\u00e9lectionnent la taille, la couleur, le style ou toute autre option appropri\u00e9e, mais abandonnent ensuite leur panier sans cliquer sur l’ic\u00f4ne \u00ab\u00a0Acheter\u00a0\u00bb. <\/span><\/p>\n

Que s’est-il pass\u00e9 ?
\nVous pouvez utiliser Adobe Analytics pour tenter de trouver la r\u00e9ponse en \u00e9valuant les points communs entre les \u00ab\u00a0non-acheteurs\u00a0\u00bb, ce qui peut s’av\u00e9rer utile, surtout si vous pouvez leur envoyer rapidement un courrier \u00e9lectronique personnalis\u00e9. <\/span><\/p>\n

C’est pourquoi vous avez fait appel \u00e0 Eloqua.
\nAvec un programme d’automatisation du marketing comme Eloqua, le suivi devient beaucoup plus facile \u00e0 ex\u00e9cuter.
\nMais si Eloqua g\u00e9n\u00e8re automatiquement les e-mails, il ne vous permet pas d’obtenir les informations approfondies n\u00e9cessaires sur les membres du segment d’abandon de panier. <\/span><\/p>\n

Votre service marketing devra le faire manuellement.
\nCette solution serait lente, fastidieuse et peu fiable.
\nTout ce qui est fait manuellement augmente le risque d’erreur.
\nVous pouvez \u00e9galement utiliser un outil d’int\u00e9gration traditionnel, mais la synchronisation peut prendre jusqu’\u00e0 24 heures. <\/span><\/p>\n

Ni le traitement manuel ni la solution traditionnelle ne vous permettent d’assurer le suivi imm\u00e9diat dont vous avez besoin pour \u00e9viter de perdre l’\u00e9lan qui stimule les ventes.<\/span><\/p>\n

 <\/p>\n

L’id\u00e9al est de disposer d’un outil qui synchronise Adobe Analytics avec Eloqua, et ce rapidement.
\nSegmentSync d’Enautics est la solution id\u00e9ale.
\nNon seulement il assure une synchronisation bidirectionnelle, mais il le fait rapidement – jusqu’\u00e0 48 fois plus vite que les outils traditionnels les plus r\u00e9pandus.
\nIl offre \u00e9galement la m\u00eame fonction pour un autre produit Oracle, Responsys. <\/span><\/p>\n

Un suivi efficace d\u00e9pend souvent de la rapidit\u00e9.
\nLa rapidit\u00e9 vous aidera \u00e0 transformer ces \u00ab\u00a0presque clients\u00a0\u00bb en acheteurs.
\nEt pour les r\u00e9calcitrants chroniques, Adobe Analytics, en synchronisation avec Eloqua ou Responsys, assurera un suivi programm\u00e9 du segment que vous aurez choisi, \u00e0 l’heure que vous aurez choisie. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing n’a qu’un seul but : stimuler les ventes. Votre service marketing a cependant une t\u00e2che plus difficile que jamais, car gagner des clients aujourd’hui est une t\u00e2che ardue. Quel que soit le produit que vous vendez, la concurrence est f\u00e9roce. Les sp\u00e9cialistes du marketing ne peuvent pas se contenter de lancer des campagnes […]<\/p>\n","protected":false},"author":1,"featured_media":5818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[85],"tags":[],"class_list":["post-10518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multiplicateurs-de-recettes"],"_links":{"self":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/comments?post=10518"}],"version-history":[{"count":0,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/posts\/10518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media\/5818"}],"wp:attachment":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media?parent=10518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/categories?post=10518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/tags?post=10518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}