{"id":9928,"date":"2017-09-05T18:53:31","date_gmt":"2017-09-05T23:53:31","guid":{"rendered":"https:\/\/enautics.com\/use-cases\/"},"modified":"2024-09-11T06:55:56","modified_gmt":"2024-09-11T11:55:56","slug":"cas-dutilisation","status":"publish","type":"page","link":"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/cas-dutilisation\/","title":{"rendered":"SegmentSync | Cas d&rsquo;utilisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9928\" class=\"elementor elementor-9928 elementor-592\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c34653a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c34653a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a92a5b align-subnav\" data-id=\"6a92a5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9933126 hfe-nav-menu__align-center secondmenu hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"9933126\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;220&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\"  class=\"fas fa-align-justify\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;fas fa-align-justify&quot;&gt;&lt;\/i&gt;\" data-close-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;far fa-window-close&quot;&gt;&lt;\/i&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-9933126\" class=\"hfe-nav-menu\"><li id=\"menu-item-9847\" class=\"product-item seg-sync-menu menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"\/software-platforms\/segmentsync\/\" class = \"hfe-menu-item\">SegmentSync<\/a><\/li>\n<li id=\"menu-item-9848\" class=\"features-dropdown-trigger menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\" tabindex=\"0\" role=\"button\" aria-haspopup=\"true\" aria-expanded=\"false\"><a aria-expanded=\"false\" href=\"#\" class = \"hfe-menu-item\">Features<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-10146\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/la-compatibilite\/\" class = \"hfe-sub-menu-item\">Compatibilit\u00e9<\/a><\/li>\n\t<li id=\"menu-item-10339\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/les-facteurs-daugmentation-des-recettes\/\" class = \"hfe-sub-menu-item\">Am\u00e9lioration des recettes<\/a><\/li>\n\t<li id=\"menu-item-10148\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/stockage-de-donnees\/\" class = \"hfe-sub-menu-item\">Stockage des donn\u00e9es<\/a><\/li>\n\t<li id=\"menu-item-10147\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/securite-de-lacces-aux-donnees\/\" class = \"hfe-sub-menu-item\">S\u00e9curit\u00e9 de l&rsquo;acc\u00e8s aux donn\u00e9es<\/a><\/li>\n\t<li id=\"menu-item-10155\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/interface-utilisateur-simple\/\" class = \"hfe-sub-menu-item\">Interface utilisateur simple<\/a><\/li>\n\t<li id=\"menu-item-10150\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/les-outils-daide-a-la-redaction-de-rapports\/\" class = \"hfe-sub-menu-item\">Am\u00e9liorations des rapports<\/a><\/li>\n\t<li id=\"menu-item-10149\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/synchronisation-harmonieuse\/\" class = \"hfe-sub-menu-item\">Synchronisation harmonieuse<\/a><\/li>\n\t<li id=\"menu-item-10340\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/enautics.com\/fr\/plates-formes-logicielles\/segmentsync-integration-officielle-deloqua-et-dadobe-analytics\/evolutivite\/\" class = \"hfe-sub-menu-item\">\u00c9volutivit\u00e9<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-9849\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"\/software-platforms\/segmentsync\/why\/\" class = \"hfe-menu-item\">Why?<\/a><\/li>\n<li id=\"menu-item-9850\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"\/software-platforms\/segmentsync\/use-cases\/\" class = \"hfe-menu-item\">Use Cases<\/a><\/li>\n<li id=\"menu-item-9851\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"\/software-platforms\/segmentsync\/pricing\" class = \"hfe-menu-item\">Pricing<\/a><\/li>\n<li id=\"menu-item-9852\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a target=\"_blank\"rel=\"noopener\" href=\"https:\/\/enautics.zendesk.com\" class = \"hfe-menu-item\">Support<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b7f0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b7f0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85acd58\" data-id=\"85acd58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04a5f03 elementor-widget elementor-widget-heading\" data-id=\"04a5f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Principaux cas d'utilisation de SegmentSync  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b636b39 elementor-widget elementor-widget-text-editor\" data-id=\"b636b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En utilisant SegmentSync pour int\u00e9grer leur Adobe Experience Cloud avec Oracle Marketing Cloud, nos clients peuvent d\u00e9sormais tirer parti de plusieurs cas d&rsquo;utilisation puissants.<br \/>\nVous trouverez ci-dessous quelques cas d&rsquo;utilisation sp\u00e9cifiques : <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539f389 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"539f389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e490dfe elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e490dfe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec43554\" data-id=\"ec43554\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8b822 elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"ee8b822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2501\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2501\" aria-expanded=\"false\">1. Clart\u00e9 des performances de la campagne<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2502\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2502\" aria-expanded=\"false\">2. Programme de r\u00e9cup\u00e9ration des paniers  <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2503\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2503\" aria-expanded=\"false\">3. Campagnes de r\u00e9cup\u00e9ration d'applications  <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2504\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2504\" aria-expanded=\"false\">4. Personnalisation du site Web en temps r\u00e9el 1to1  <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2505\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2505\" aria-expanded=\"false\">5. Campagnes mobiles<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2506\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2506\" aria-expanded=\"false\">6. Campagnes pour les acheteurs tardifs<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2507\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2507\" aria-expanded=\"false\">7. Campagnes d'accueil des clients  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2501\" aria-expanded=\"false\">1. Clart\u00e9 des performances de la campagne<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2501\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2501\" tabindex=\"0\" hidden=\"false\"><div id=\"one\" class=\"use-case\">\n<div class=\"lc-block\">\n<h2>1. Clart\u00e9 des performances de la campagne<\/h2>\n<p>SegmentSync vous permet d&rsquo;avoir une vision claire des performances de vos campagnes.<br \/>\nVous pouvez cr\u00e9er des rapports qui indiquent les envois d&rsquo;e-mails, les ouvertures, les clics, les rebonds, les d\u00e9sabonnements et les mesures Adobe Analytics, le tout dans une seule interface utilisateur.<br \/>\nVous pouvez ensuite les ventiler en fonction d&rsquo;autres crit\u00e8res, notamment le mobile, le type d&rsquo;appareil et d&rsquo;autres mesures Adobe Analytics.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2502\" aria-expanded=\"false\">2. Programme de r\u00e9cup\u00e9ration des paniers  <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2502\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2502\" tabindex=\"0\" hidden=\"hidden\"><h2>2. Programme de r\u00e9cup\u00e9ration des paniers<\/h2>\n<p>SegmentSync vous permet \u00e9galement de mener des campagnes de r\u00e9cup\u00e9ration des paniers.<br \/>\nLorsque quelqu&rsquo;un ajoute un produit \u00e0 un panier d&rsquo;achat, jusqu&rsquo;\u00e0 85 % de ces paniers sont abandonn\u00e9s et ne sont pas r\u00e9cup\u00e9r\u00e9s.<br \/>\nSegmentSync est l&rsquo;int\u00e9gration d&rsquo;entreprise la plus rapide qui vous permet d&rsquo;ex\u00e9cuter des campagnes de r\u00e9cup\u00e9ration de panier en 30 minutes seulement, une fois le panier abandonn\u00e9.  <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2503\" aria-expanded=\"false\">3. Campagnes de r\u00e9cup\u00e9ration d'applications  <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2503\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2503\" tabindex=\"0\" hidden=\"hidden\"><h2>3. Campagnes de r\u00e9cup\u00e9ration d&rsquo;applications<\/h2>\n<p>Une demande abandonn\u00e9e, c&rsquo;est lorsqu&rsquo;un consommateur commence \u00e0 demander un produit de service financier et ne termine pas la demande en ligne.<br \/>\nLe module SegmentSync Financial Services permet une synchronisation en temps r\u00e9el entre Oracle Eloqua et Responsys.<br \/>\nCela permet d&rsquo;envoyer des e-mails de r\u00e9cup\u00e9ration de demande au consommateur, en lui proposant de terminer sa demande.  <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2504\" aria-expanded=\"false\">4. Personnalisation du site Web en temps r\u00e9el 1to1  <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2504\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2504\" tabindex=\"0\" hidden=\"hidden\"><h2>4. Personnalisation du site Web en temps r\u00e9el 1to1<\/h2>\n<p>Les clients qui utilisent Adobe Target, Optimizely ou Maximizer peuvent b\u00e9n\u00e9ficier de ce que nous appelons la personnalisation du site Web en temps r\u00e9el 1to1.<br \/>\nLorsque le contact visite le site web, vous pouvez r\u00e9cup\u00e9rer les donn\u00e9es CRM stock\u00e9es dans Eloqua et les utiliser pour personnaliser l&rsquo;exp\u00e9rience du visiteur.<br \/>\nNous avons constat\u00e9 que cela permettait d&rsquo;augmenter l&rsquo;engagement sur votre site web et les r\u00e9ponses aux offres.  <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2505\" aria-expanded=\"false\">5. Campagnes mobiles<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2505\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2505\" tabindex=\"0\" hidden=\"hidden\"><h2>5. Campagnes mobiles<\/h2>\n<p>Le mobile est le canal technologique qui conna\u00eet la croissance la plus rapide sur le march\u00e9 aujourd&rsquo;hui.<br \/>\nAvec SegmentSync, vous pouvez tirer parti d&rsquo;Adobe Analytics pour identifier les visiteurs qui utilisent un appareil mobile, la fabrication et le syst\u00e8me d&rsquo;exploitation qu&rsquo;ils utilisent.<br \/>\nCela vous permet, par exemple, de cibler les campagnes d&rsquo;e-mailing sur les utilisateurs d&rsquo;iPad par rapport aux utilisateurs d&rsquo;iPhone.  <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2506\" aria-expanded=\"false\">6. Campagnes pour les acheteurs tardifs<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2506\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2506\" tabindex=\"0\" hidden=\"hidden\"><h2>6. Campagnes pour les acheteurs tardifs<\/h2>\n<p>\u00c0 chaque p\u00e9riode de vacances, les entreprises de commerce \u00e9lectronique ont des \u00ab\u00a0acheteurs tardifs\u00a0\u00bb.<br \/>\nLes acheteurs tardifs sont des personnes qui attendent la derni\u00e8re minute pour effectuer un achat avant les f\u00eates.<br \/>\nSegmentSync vous permet d&rsquo;exploiter les donn\u00e9es d&rsquo;achat d&rsquo;Adobe Analytics pour identifier les acheteurs tardifs en vue de futures campagnes d&rsquo;e-mailing destin\u00e9es \u00e0 les inciter \u00e0 acheter plus t\u00f4t.  <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2507\" aria-expanded=\"false\">7. Campagnes d'accueil des clients  <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2507\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2507\" tabindex=\"0\" hidden=\"hidden\"><h2>7. Campagnes d&rsquo;accueil des clients<\/h2>\n<p>Avec SegmentSync, Adobe Analytics communique avec votre syst\u00e8me de messagerie \u00e9lectronique lorsqu&rsquo;un client a effectu\u00e9 un achat.<br \/>\nVous pouvez lancer une campagne d&rsquo;int\u00e9gration automatique qui les conduira sur un chemin pr\u00e9cis pour leur souhaiter la bienvenue dans votre entreprise ou votre produit, am\u00e9liorant ainsi l&rsquo;exp\u00e9rience client. <\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c179a90 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c179a90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e2c83f\" data-id=\"2e2c83f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308c6fa elementor-widget elementor-widget-shortcode\" data-id=\"308c6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10499\" class=\"elementor elementor-10499 elementor-9773 elementor-9773\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90ae21b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90ae21b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ccaa0f\" data-id=\"3ccaa0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aaa19 elementor-widget elementor-widget-text-editor\" data-id=\"82aaa19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>1. Clart\u00e9 des performances de la campagne<\/h2>\n<p>SegmentSync vous permet d&rsquo;avoir une vision claire des performances de vos campagnes.\nVous pouvez cr\u00e9er des rapports qui indiquent les envois d&rsquo;e-mails, les ouvertures, les clics, les rebonds, les d\u00e9sabonnements et les mesures Adobe Analytics, le tout dans une seule interface utilisateur.\nVous pouvez ensuite les ventiler en fonction d&rsquo;autres crit\u00e8res, notamment le mobile, le type d&rsquo;appareil et d&rsquo;autres mesures Adobe Analytics.  <\/p>\n&nbsp;\n<h2>2. Programme de r\u00e9cup\u00e9ration des paniers<\/h2>\n<p>SegmentSync vous permet \u00e9galement de mener des campagnes de r\u00e9cup\u00e9ration des paniers.\nLorsque quelqu&rsquo;un ajoute un produit \u00e0 un panier d&rsquo;achat, jusqu&rsquo;\u00e0 85 % de ces paniers sont abandonn\u00e9s et ne sont pas r\u00e9cup\u00e9r\u00e9s.\nSegmentSync est l&rsquo;int\u00e9gration d&rsquo;entreprise la plus rapide qui vous permet d&rsquo;ex\u00e9cuter des campagnes de r\u00e9cup\u00e9ration de panier en 30 minutes seulement, une fois le panier abandonn\u00e9.  <\/p>\n&nbsp;\n<h2>3. Campagnes de r\u00e9cup\u00e9ration d&rsquo;applications<\/h2>\n<p>Une demande abandonn\u00e9e, c&rsquo;est lorsqu&rsquo;un consommateur commence \u00e0 demander un produit de service financier et ne termine pas la demande en ligne.\nLe module SegmentSync Financial Services permet une synchronisation en temps r\u00e9el entre Oracle Eloqua et Responsys.\nCela permet d&rsquo;envoyer des e-mails de r\u00e9cup\u00e9ration de demande au consommateur, en lui proposant de terminer sa demande.  <\/p>\n&nbsp;\n<h2>4. Personnalisation du site Web en temps r\u00e9el 1to1<\/h2>\n<p>Les clients qui utilisent Adobe Target, Optimizely ou Maximizer peuvent b\u00e9n\u00e9ficier de ce que nous appelons la personnalisation du site Web en temps r\u00e9el 1to1.\nLorsque le contact visite le site web, vous pouvez r\u00e9cup\u00e9rer les donn\u00e9es CRM stock\u00e9es dans Eloqua et les utiliser pour personnaliser l&rsquo;exp\u00e9rience du visiteur.\nNous avons constat\u00e9 que cela permettait d&rsquo;augmenter l&rsquo;engagement sur votre site web et les r\u00e9ponses aux offres.  <\/p>\n&nbsp;\n<h2>5. Campagnes mobiles<\/h2>\n<p>Le mobile est le canal technologique qui conna\u00eet la croissance la plus rapide sur le march\u00e9 aujourd&rsquo;hui.\nAvec SegmentSync, vous pouvez tirer parti d&rsquo;Adobe Analytics pour identifier les visiteurs qui utilisent un appareil mobile, la fabrication et le syst\u00e8me d&rsquo;exploitation qu&rsquo;ils utilisent.\nCela vous permet, par exemple, de cibler les campagnes d&rsquo;e-mailing sur les utilisateurs d&rsquo;iPad par rapport aux utilisateurs d&rsquo;iPhone.  <\/p>\n&nbsp;\n<h2>6. Campagnes pour les acheteurs tardifs<\/h2>\n<p>\u00c0 chaque p\u00e9riode de vacances, les entreprises de commerce \u00e9lectronique ont des \u00ab\u00a0acheteurs tardifs\u00a0\u00bb.\nLes acheteurs tardifs sont des personnes qui attendent la derni\u00e8re minute pour effectuer un achat avant les f\u00eates.\nSegmentSync vous permet d&rsquo;exploiter les donn\u00e9es d&rsquo;achat d&rsquo;Adobe Analytics pour identifier les acheteurs tardifs en vue de futures campagnes d&rsquo;e-mailing destin\u00e9es \u00e0 les inciter \u00e0 acheter plus t\u00f4t.  <\/p>\n&nbsp;\n<h2>7. Campagnes d&rsquo;accueil des clients<\/h2>\n<p>Avec SegmentSync, Adobe Analytics communique avec votre syst\u00e8me de messagerie \u00e9lectronique lorsqu&rsquo;un client a effectu\u00e9 un achat.\nVous pouvez lancer une campagne d&rsquo;int\u00e9gration automatique qui les conduira sur un chemin pr\u00e9cis pour leur souhaiter la bienvenue dans votre entreprise ou votre produit, am\u00e9liorant ainsi l&rsquo;exp\u00e9rience client. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64c682d elementor-section-content-bottom elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c682d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cc860b\" data-id=\"3cc860b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a7b3c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46a7b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">  Vous souhaitez vous entretenir avec l'un de nos consultants ?\nCliquez ci-dessous pour planifier un appel de pr\u00e9sentation et de tarification.   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df6734 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2df6734\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"mobiledisplaybutton1\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/enautics.com\/fr\/segmentsync-quiz\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demande de prix<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c31c6 elementor-widget elementor-widget-text-editor\" data-id=\"85c31c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous gardons vos informations priv\u00e9es et confidentielles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Menu SegmentSync Features Compatibility Revenue Enhancers Data Storage Data Access Security Simple User Interface Reporting Enhancers Harmonious Syncing Scalability Why? Use Cases Pricing Support Principaux cas d&rsquo;utilisation de SegmentSync En utilisant SegmentSync pour int\u00e9grer leur Adobe Experience Cloud avec Oracle Marketing Cloud, nos clients peuvent d\u00e9sormais tirer parti de plusieurs cas d&rsquo;utilisation puissants. Vous trouverez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9928","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/pages\/9928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/comments?post=9928"}],"version-history":[{"count":3,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/pages\/9928\/revisions"}],"predecessor-version":[{"id":11385,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/pages\/9928\/revisions\/11385"}],"up":[{"embeddable":true,"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/pages\/9935"}],"wp:attachment":[{"href":"https:\/\/enautics.com\/fr\/wp-json\/wp\/v2\/media?parent=9928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}