{"id":10530,"date":"2018-04-18T17:13:50","date_gmt":"2018-04-18T22:13:50","guid":{"rendered":"https:\/\/enautics.com\/unkategorisiert\/oracle-erhoht-eloqua-kampagnen-klarheit-berichterstattung\/"},"modified":"2024-08-27T12:00:14","modified_gmt":"2024-08-27T17:00:14","slug":"oracle-erhoht-eloqua-kampagnen-klarheit-berichterstattung","status":"publish","type":"post","link":"https:\/\/enautics.com\/de\/kundenerfolg\/oracle-erhoht-eloqua-kampagnen-klarheit-berichterstattung\/","title":{"rendered":"Oracle verbessert die Berichterstattung \u00fcber Eloqua Campaign Clarity"},"content":{"rendered":"<h2>Oracle verbessert die Berichterstattung \u00fcber Eloqua Campaign Clarity<\/h2>\n<p><span style=\"font-weight: 400;\">Da Oracle \u00fcber Hunderte von Eloqua-Seiten verf\u00fcgt, ben\u00f6tigte das Unternehmen einen Rahmen, der es erm\u00f6glichte, Berichte dar\u00fcber zu erstellen, wie E-Mail-Kampagnen und Eloqua-Landingpages von seinen Kunden genutzt wurden.<br \/>\nDas Eloqua-Marketingteam ben\u00f6tigte eine L\u00f6sung, die innerhalb von 30 Tagen implementiert werden konnte und die ihre Webanalyse-L\u00f6sung f\u00fcr die Berichterstattung nutzte. <\/span><\/p>\n<p><b>Herausforderungen<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Berichterstattung \u00fcber Eloqua-Landing Pages mit Adobe Analytics.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Berichterstattung \u00fcber E-Mail-Kampagnen mit Adobe Analytics.  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mangel an kontobasierten Daten in der Webanalyse.  <\/span><\/li>\n<\/ul>\n<p><b>L\u00f6sung<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integration von Demandbase und Adobe Analytics  <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimierung der Kampagnenverfolgung in Eloqua<\/span><\/li>\n<\/ul>\n<p><b>Ergebnisse<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00dcbersichtliche Berichte zur Kampagnenleistung mit kontobasierten Einblicken.  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Oracle verbessert die Berichterstattung \u00fcber Eloqua Campaign Clarity Da Oracle \u00fcber Hunderte von Eloqua-Seiten verf\u00fcgt, ben\u00f6tigte das Unternehmen einen Rahmen, der es erm\u00f6glichte, Berichte dar\u00fcber zu erstellen, wie E-Mail-Kampagnen und Eloqua-Landingpages von seinen Kunden genutzt wurden. Das Eloqua-Marketingteam ben\u00f6tigte eine L\u00f6sung, die innerhalb von 30 Tagen implementiert werden konnte und die ihre Webanalyse-L\u00f6sung f\u00fcr die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[92],"tags":[],"class_list":["post-10530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenerfolg"],"_links":{"self":[{"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/posts\/10530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/comments?post=10530"}],"version-history":[{"count":0,"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/posts\/10530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/media\/5769"}],"wp:attachment":[{"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/media?parent=10530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/categories?post=10530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enautics.com\/de\/wp-json\/wp\/v2\/tags?post=10530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}