AVID Achieves Record High Email Engagement and Revenue Avid Technology (Nasdaq:AVID) is an American technology and multimedia company founded in August 1987 based in Burlington, Massachusetts. Challenge: High shopping cart abandonment and poor recovery rates. Solution: Adobe Analytics and Eloqua integration with Enautics cart recovery methodology. Results: 79.1% Open Rate 16.9 Click Through Rate 7.5%…
Marketing is all about one thing and one thing only – driving sales. Your marketing department has a tougher job than ever, though, because winning customers today is a daunting task. No matter what you are selling, the competition is fierce. Marketers can’t just throw campaigns and promotions against the wall and hope something sticks….
As an e-commerce retailer, it’s always disconcerting to see potential customers with items in their carts just leave the online store without making a purchase. However, instead of looking at these as losses, you can look at each one as an opportunity to contact the lead with encouragement to finalize the purchase. Let’s take a…
Consumers are only human. They might have the best intentions, but when it comes to getting all their holiday shopping out of the way well in advance … well, they don’t always meet that goal. This is great news for e-commerce businesses, however. These shoppers need to make purchases fast in order to have their…
Shopping cart recovery solutions keep items customers choose in their virtual shopping carts, even after they’ve left your e-commerce site and decided not to purchase something. It is an integral part of any successful and high-quality e-commerce site’s strategy because it streamlines the buying process and gently encourages sales. It enables more customers to follow…
The nearly-converted. That’s a great way to describe shoppers who visit your Website and almost make the purchase. You utilized your cloud-based Marketing Automation Program to conduct a great email campaign, and it got them to round third base. But to your chagrin, they stopped and headed back before reaching home plate. But you don’t…
