Engagement Insights

Increase Engagement with Drip Campaigns


Nurture email campaigns help you engage with your business’s email subscription list to encourage sales and develop lasting customer relationships. In many cases, it makes the most sense to create nurture email campaigns as autoresponder emails, so the emails go out automatically based on a trigger, such as a subscriber signing up for your email…

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How to Evaluate Webinar Success through Conversions


How to Evaluate Webinar Success through Conversions

When you take the time to host a webinar, you want it to be successful. One way to evaluate the webinar’s effectiveness is to see how many people converted from one part of the sales funnel to the next. For instance, you can measure how many people registered for the webinar and actually showed up…

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