Oracle Increases Eloqua Campaign Clarity Reporting
With hundreds of Eloqua pages, Oracle needed a framework that allowed for reporting on how email campaigns and Eloqua landing pages were being used by their accounts. The Eloqua marketing team needed a solution that would be implemented within 30 days that leveraged their web analytics reporting solution.
- Reporting on Eloqua landing pages with Adobe Analytics.
- Reporting on email campaigns with Adobe Analytics.
- Lack of Account based data in web analytics.
- Demandbase and Adobe Analytics integration
- Eloqua campaign tracking optimization
- Clear campaign performance reporting with account-based insights.