1to1 Personalization

3 Reasons to Target Mobile Users Differently: Ultra-Personalization Matters


Personalized content is no longer enough. Today’s most effective marketers have abandoned customer segments to communicate with audiences of one. A recent Forbes article declared “Extreme Personalization Is the New Personalization,” citing benefits of revenue, superior customer engagement and loyalty for marketers who nail ultra-personalization. Fueled by big data and technologies for real-time customer targeting,…

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Marketers: don’t write off the “nearly-converted.”


Marketers: don’t write off the “nearly-converted.”

The nearly-converted. That’s a great way to describe shoppers who visit your Website and almost make the purchase. You utilized your cloud-based Marketing Automation Program to conduct a great email campaign, and it got them to round third base. But to your chagrin, they stopped and headed back before reaching home plate. But you don’t…

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